Most MLS teams expected to put additional advertising on jerseys during return-to-play event

Chicago Fire midfielder Bastian Schweinsteiger (31) makes a long pass during the MLS soccer match between the Orlando City SC

Most MLS teams are expected to add additional advertising to their game uniforms for the return-to-play tournament at Disney World, a move to help retain local sponsors who have lost visibility in the absence of regular season home matches during the novel coronavirus pandemic.

The league will allow a sponsor logo on the left sleeve — teams already are permitted to sell ads on the right sleeve, as well as across the front of the jersey — and, in some cases, a patch on the lower back of players’ shorts.

“MLS wanted to provide premium opportunities for partners to connect with clubs during the MLS is Back Tournament,” the league said in a statement. “With all of the tournament games on national networks, and as MLS becomes one of the first leagues in major team sports to return to play, these opportunities are especially powerful assets for local partners.”

Read more on: The Washington Post